Newspaper Mottoes

It was once common for a newspaper to state a motto (slogan, tagline) in its nameplate on Page One. Like the New York Times' "All the News That's Fit to Print," the motto was a statement of principle for some newspapers; for others, such as the Chicago Tribune ("World's Greatest Newspaper") or the Allentown Morning Call ("Lehigh Valley's Greatest Newspaper"), it was simply a chest-out boast. What follows are some mottoes that have flown under the flags of American newspapers through the years. Readers are encouraged to send the proprietor their own finds at lorenz@loyno.edu .


Worth Looking Into
--Aberdeen (S.D.) American News

The Newspaper That Pays for Itself
--Abilene (Tex.) Reporter News

Give Light and the People Will Find Their Way
--(Albuquerque) New Mexico State Tribune (adopted by all Scripps-Howard newspapers) [Thanks to Angus Lind, The Times-Picayune]

A Fearless And Wide-Awake Democratic Newspaper
--The (Alexandria, La.) Weekly Town Talk

Lehigh Valley's Greatest Newspaper
--The (Allentown, Pa.) Morning Call

If You Don't Want It Printed, Don't Let It Happen
--The Aspen (Colo.) Daily News [Thanks to Angus Lind, The Times-Picayune]

For x Years The South's Standard Newspaper--The Atlanta Constitution

Covers Dixie Like The Dew
--The Atlanta Journal

South's Oldest Newspaper--Established 1785
--The (Augusta, Ga.) Chronicle

The Great Newspaper of the Southern San Joaquin Valley
--The Bakersfield (Calif.) Californian

Light For All
--The (Baltimore) Sun

Maine's Largest Daily Newspaper
--(Bangor, Me.) Daily News

At the Crossroads of West Texas
--Big Spring (Texas) Herald [Thanks to Angus Lind, The Times-Picayune]

A Clean Newsy Newspaper For the Home
--The (Beaver, Pa.) Daily Times

The Hometown Newspaper Of The Southern Tier
--The (Binghamton, N.Y) Evening Press

Liked by Many, Cussed by Some, Read by Them All
--The Blackshear (Ga.) Times

Fanning the Flames of Discontent
--(Boonville, Mo.) Anderson Valley Advertiser

The Gimlet -- It Bores In.
--(Brownsville, Ky.) Edmonson News

Boston's Independent Newspaper
--Boston Traveler

America's Most Colorful Newspaper
--Burlington (Vt.) Free Press [Thanks to John Engels, International Business Initiatives--IBI]

To Give The News Impartially, Without Fear or Favor.
--Chattanooga Times Free Press [Thanks to Bill Peterson]

An Independent Newspaper
--Chicago Daily News

World's Greatest Newspaper
--Chicago Tribune

Open to all Parties--but influenced by none
--The (Cincinnati) Centinel of the North-Western Territory
The Newspaper That Serves Its Readers
--The Cleveland Press

Independent But Not Neutral
--Colebrook (N.H.) News and Sentinel

A Weekly Newspaper for the Mutual Benefit of Ourselves, Colleton and Beaufort Districts and Mankind Generally.
--Colleton and Beaufort (S.C.) Sun [Thanks to Debbie van Tuyll, Augusta State University]

Independent Since 1880 / America's Oldest Independent College Daily
--The Cornell Daily Sun [Thanks to Donna Kramer]

Continuously Published for x Years
--The Dallas Times Herald

The Voice of the Rocky Mountain Empire
--The Denver Post

Colorado's First Newspaper--Founded in 1859
--(Denver) Rocky Mountain News

On Guard for x Years
--The Detroit Free Press

The Home Newspaper For More Than x Years
--The Detroit News

America's Oldest Continuously Published Newspaper
--Hartford Courant [Thanks to Diego Sorbara]

Houston's Family Newspaper
--Houston Chronicle

Mississippi's Leading Newspaper For More Than A Century
--The (Jackson) Clarion-Ledger

A Leader In The Growth And Development Of Florida And The South For x Years
--The (Jacksonville) Florida Times-Union

America's No. 1 Small City / Capital of the East Texas Oil Field
--Kilgore (Tex.) News Herald

The Oldest Newspaper West of the Mississippi
--(Little Rock) Arkansas Gazette

Long Island's Only-Online Newspaper
--The Long Island Times [Thanks to Denise Newton]

An Independent Democratic Newspaper Of The First Class Unchallenged In Its Field
--The Longview (Tex.) Daily News

Largest Circulation In The West
--Los Angeles Times

Largest Circulation In The Entire West--Los Angeles Herald Examine

Since 1865, Telling It Like It Is And Defending The Peasant's Right To Know
The Madison (Fla.)Enterprise-Recorder

The Only Newspaper in the World That Gives a Damn About Yerington
--Mason Valley (Nev.) News

Your GOOD NEWSpaper!
--The McKenzie (Tenn.) Banner

Florida's Most Complete Newspaper (also, Florida's Complete Newspaper)
--The Miami Herald

Central And South Alabama's Largest Evening Newspaper
--(Montgomery) Alabama Journal

Serving America's International Gateway Since 1837
--The (New Orleans) Times-Picayune

The Lively One, With a Mind of Its Own
--The (New Orleans) States-Item [Thanks to Angus Lind, The Times-Picayune]

The Truth is Always Fair
--(New Orleans) Daily Truth [Thanks to Angus Lind, The Times-Picayune]

The Best Paper, the Brightest Paper, the Cheapest Paper
--(New Orleans)Evening Chronicle [Thanks to Angus Lind, The Times-Picayune]

The Only Louisiana Newspaper for a Dime a Week
--(New Orleans) Evening Telegram [Thanks to Angus Lind, The Times-Picayune]

Patroness of Peace, Commerce, and the Liberal Arts
--The (New York) American Minerva

New York's Picture Newspaper
--(New York) Daily News

Established x Years Ago. A European Edition Is Published Daily In Paris
--New York Herald-Tribune

It Shines For All.
--The New York Sun

All The News That's Fit to Print
--The New York Times

Haec olim meminisse juvabit [It will profit us to remember these things in the future. Virgil.]
--Niles' Weekly Register

Good Paper, Good Ink, Good Work and Prompt Delivery
--Osceola (Ark.) Times

Discover What's In It For You
--(Palmdale, Calif.) Antelope Valley Press

The Oldest Daily Newspaper In The United States--Founded 1771 / An Independent Newspaper For All The People
--The Philadelphia Inquirer

The State's Greatest Newspaper
--The (Phoenix) Arizona Republic

Published In The Interests Of The Oregon Country And Its People
--(Portland) Oregon Journal

Going where no dog has gone before -- and without a leash!
The only good sacred cow is medium rare with fries.
--The Putnam Pit (Cookeville, Putnam County, Tennessee) [Thanks to Geoff Davidian, publisher]

The Mountain West's First Newspaper
--(Salt Lake City) Deseret News

A Constructive Force In The Community
--San Antonio (Tex.) Light

The City's Only Home-Owned Newspaper
--San Francisco Chronicle

Monarch of the Dailies
--San Franciso Examiner

San Francisco's Evening Newspaper
--News Call Bulletin

The Oldest Daily Newspaper In Southern California
--Santa Barbara News-Press

The West's Oldest Newspaper...Founded 1849
--The (Santa Fe) New Mexican

Light of the Coastal Empire
--Savannah (Ga.) Morning News [Thanks to Julia Muller, Savannah Now]

Today's News Today
--Schenectady (N.Y.) Union-Star

The Great Newspaper Of The Great Northwest (also, The Voice of the Northwest)
--Seattle Post-Intelligencer

The Only Evening Newspaper in St. Louis With the Associated Press News Service
--St.Louis Post-Dispatch

Oldest Newspaper in Minnesota
--St. Paul Pioneer-Press

Hometown Folks Serving Hometown Folks for Over 20 Years (Also Serving Sylacauga and Pell City)
--The Talledega (Ala.) Daily Home [Thanks to Angus Lind, The Times-Picayune]

One of America's Great Newspapers--In One of America's Great Cities
--The Toledo Blade

116 Years In the Town Too Tough To Die/No Tombstone Is Complete Without Its Epitaph
--Tombstone (Ariz.) Epitaph [Thanks to Charles Walker]

Oklahoma's Greatest Newspaper / Reliability, Character, Enterprise
--Tulsa Daily World

Kansas' Leading Home Newspaper For x Years
--The Wichita Eagle

Your Hometown Newspaper Since 1916
--(Wiggins, Miss) Stone County Enterprise [Thanks to Angus Lind, The Times-Picayune]

An International Daily Newspaper
--Christian Science Monitor

Righteousness Exalteth A Nation
--Freedom's Journal

The World Is Governed Too Much
--The Globe

Our Country Is The World--Our Countrymen Are Mankind
--The Liberator

Right Is Of No Sex, Truth Is Of No Color, God Is The Father of Us All, And We Are All Brethren.
--The North Star

Power Is Always Stealing From The Many To The Few
--United States' Telegraph

It Screams
--The (Whitesburg, KY) Mountain Eagle [Thanks to Hunter Marks]